Creative Strategy • Franchise Development • Production • GenAI Specialist
I bring together two rare forces that almost never share the same space:FRANCHISE BUILDER
I've turned IP into billion-dollar entertainment franchises
(Rainbow High, LOL Surprise!, Transformers, My Little Pony)AI CONTENT OPERATOR
I built and run an AI content operation (CartoonAIs).People excited about AI usually don't understand franchises. I do both.
Work
Here are some examples of the cool things I've worked on:
About
I’m a creative producer, writer and content executive who builds stories, franchises and audiences across animation, live action and digital.My career has taken me from NBC and Sony/Crackle to Hasbro and MGA Entertainment, developing and producing content for some of the world’s biggest entertainment and toy brands. My work spans development through final delivery, from finding the story and building the world to leading production teams, managing partners and budgets, and figuring out how content connects with audiences across YouTube, streaming and linear platforms.More recently, I’ve been focused on the rapidly evolving intersection of creativity, production and AI. I built and led an internal AI content initiative at MGA, developing new workflows for animation, live action and short-form production while building relationships with emerging AI platforms and startups.Today, I also consult and freelance with studios, brands and creative teams on content strategy, development, production, franchise storytelling and creative workflows.At heart, I’m a storyteller and builder. I love taking an idea from “what if?” to something people can actually watch and finding smarter, faster and more creative ways to get it there.Specialties: Creative Development & Production • Animation & Live Action • Franchise & IP Development • Digital & YouTube Strategy • AI Creative & Production Workflows • Story Development • International Production • Creative Leadership • Content Strategy
PARTNERS & FRANCHISES
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